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Privacy policy

Last updated: 11 October 2026

This policy explains how UFFF Retail Private Limited ("we", "us") handles personal data when you use Bakhi, our WhatsApp credit book and web app at bakhi.in. We follow the Digital Personal Data Protection Act, 2023 and the Information Technology Act, 2000.

What we collect

  • About you and your shop: your name, WhatsApp number, shop name, UPI ID, staff names and numbers, and, if you sign in with Google, your Google account email.
  • Your credit book: the customers you add (names and mobile numbers), credits, payments, promise dates and notes.
  • Messages to Bakhi: the WhatsApp messages you send or forward to the Bakhi bot, so we can understand and record them.
  • Website form: details you submit to request early access.
  • Technical data: basic logs needed to run and secure the service.

How we use it

  • To keep your credit book, send the reminders you ask for, and show promise scores to you.
  • To answer your questions about your book and to read forwarded messages using AI.
  • To secure your account (passwords are stored as one-way hashes; API keys are encrypted).
  • To contact you about your account and, with your agreement, about Bakhi.

We do not sell personal data. Promise scores are visible only to the shop they belong to and are never shared with other shops or third parties.

Your customers' data

When you record a customer in Bakhi, you decide what to record and why. We process that data on your behalf to provide the service. Please only record customers you have a genuine business relationship with, and only send reminders for amounts actually due.

Service providers

We use trusted providers to run Bakhi, including WhatsApp (Meta) to send and receive messages, cloud hosting, and AI providers (such as DeepSeek, OpenAI or Anthropic) to read messages and answer questions. Only the text needed for a request is sent to an AI provider. Some providers may process data outside India; where they do, we rely on their contractual and security commitments.

How long we keep it

We keep your data while your account is active. You can delete a customer and all their records at any time from the app. If you close your account, we delete or anonymise your data within a reasonable period, unless the law requires us to keep it.

Your rights

You can ask to access, correct or erase your personal data, withdraw consent, nominate someone to act for you, and raise a grievance. Write to us at hello@bakhi.in.

Grievance officer

CA. Vishnuprakash, UFFF Retail Private Limited. Email: hello@bakhi.in. We aim to respond within 7 days and resolve grievances within 30 days.

Changes

If we change this policy, we will update the date above and, for important changes, tell you in the app or on WhatsApp.